De Kliekjeskar

Creating a positive experience to inspire more conscious food habits.

Food connects people, but our relationship with food has become increasingly disconnected. For this project, commissioned by the Zuidelijke Land- en Tuinbouworganisatie (ZLTO), we explored how communication could help people become more aware of where their food relationship with food.

Through conversations with farmers, social gardening initiatives and other organisations within the food chain, we discovered that creating an experience and encouraging dialogue could have a stronger impact than simply sharing information.

This research resulted in De Kliekjeskar (“the leftover cart”): a mobile concept that shows people how leftover ingredients can be transformed into delicious dishes. The cart collects surplus ingredients from local restaurants and cafés and turns them into new recipes. Through cooking demonstrations, tastings and conversations, De Kliekjeskar makes food waste visible in a positive and accessible way.

The project was developed in an open-source context, allowing others to use and adapt the concept to inspire more sustainable food habits within their own communities.

Project by Simone Wouters, Aina Seerden, Leonie Schepers. In collaboration with ZLTO.